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Tuesday, 3 July 2012
Learning Outcome 2
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Unit 30 Advertisement
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Men In Clarks Dialogue Recordings:
The dialogue on the original video recording was too quiet and the quality wasn't great, so Zac and I went to a small room with an H2 ZOOM handy recorder and recorded the dialogue in order for me to dub it over in editing and lip-sync it with the video.
Synching the dialogue to the video:
Final Advert for Zac:
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Swiftcover
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Analysis of the original advert's audio:
Synching the dialogue dubbed over:
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Pink Panther
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Analyising the video's action, writing down the timing, the action itself and the music/effect I dubbed over.
Getting the time codes for the Pink Panther advert:
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Previous Advert Analysis
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http://www.youtube.com/watch?v=XQcVllWpwGs 1. The EvianBabies advert has an unrealistic form for the narrative as it is pretty much impossible for a group of babies to actually do breakdancing in rollerskates. The style of the advert is intended to be humourous and memorable. Typical codes and conventions of this film are the camera angles are mostly low angle and tracking shots, following the babies as they skate and it gives us close ups of their happy and cool facial expressions. The lighting is all bright and the colours focused on are white which suggests purity. SFX (computer graphics) generated in the advert is of a large proportion, the babies themselves are greenscreened into the advert, using SFX to give them the ability to dance and skate. The babies are the centre of the advert, we are positioned to focus on their facial reactions and what they are doing. The things they are doing are related with fun, excitement and joy, making the product itself, the water, seem more desireable as the babies drink Evian water and then dance and skate. The USP of Evian water shown in the advert is that it has the potential to make you happier and more lively, as is represented in the babies dancing after drinking some. No regulations or authority logos such as OFCOM are shown in the advert itself. 2. Reebok Classics Presents: Reethym of Lite featuring Swizz Beatz (:60) http://www.youtube.com/watch?v=8mFY9O7tumQ Form:Anti Realist narrative,Animation Style:Dramatic Codes and conventions:Mid shots,Wide angles,Close ups,Neon lighting,Strobes,Vibrant flashes. Computer Graphics:Shattering glass box,Teleporting Techniques:celebrity endorsement. Charecteristics of products or services:Brand identity Regulation: Voice over: Dubbing : Jingles : Music tracks: International Party "Siwzz Beats" Special sound FX: 3. Foot locker Nike Air Max 90 Advert "I am The Rules" http://www.youtube.com/watch?v=8JYDZagslHc&feature=fvst Form:Anti Realist Style:Dramatic Codes and conventions:Neon,Flasing,Rapid edits,Royalty free music. Computer Graphics:Animation Techniques:Self perception,social position Charecteristics of products or services:Brand identity Regulation: Voice over: Dubbing: Jingles: Music tracks:"Peter Fox" Special sound FX: Rushes of air, Timpani Drum pound. 4. Move to the beat of London 2012 commercial - 2 minutes http://www.youtube.com/watch?v=lYcsbNtlbvg From:Realist narrativeStyle:Dramatic
Codes and convetions:Artifical lighting
Computer Graphics:Fireworks,LED Screen.
Techniques:Celebrity endorsement, Hidden and Overt advert
Charecteristics of products or services:Brand idenity,unique selling proposition.
Regulation:
Voice over:"Move to the Beat"
Dubbing:
Jingles:Coca Cola
Music tracks:Mark Ronson,Katy B
Special sound FX:Athletes.
Task 4
The effect of advertisement on society is that we as the consumers are in 'need' of all these new fancy products. We need the latest fashion, we need to drink the latest energy drink and we need the latest gadgets.
These are the impacts that we are given as we listen/watch adverts, they attempt to tempt us into buying their products. If it’s a new hair product, they’ll boast how ‘alive’ your hair will look and feel, and that everyone will be in awe of your hair. Advertising using techniques to seduce you, humour you, befriend you and impress you all to achieve your desire of that particular product.
Adverts will always attempt to convince you that the latest version of this product or newest product is better than those previous to it, for example a Nikon advert may say that their newest camera is far better than any of the ones before it, that it has better quality and more features, telling you that you can’t take amazing photos without it.
Adverts will often try to create a memorable feature within the advert, something that will make you want to tell people about it – “have you seen that advert for the chocolate bar?”, word of mouth is a powerful way for adverts to market. A very popular advert would be the Phil Collins ‘Gorilla Drummer’ Cadburys advert, literally a gorilla on the drums. Being unique and humorous it makes audiences remember the advert and want to share it with other people.
Adverts can also make the viewer want to feel sympathetic or guilty, such as causes asking for donations like the RSPCA, they show abandoned animals looking sad and alone, saying that situations like this will continue to happen if we do not donate a small amount every so often (usually per month), and then continue to show happy lives that animals lead in care of the RSPCA.
Fast food adverts such as McDonalds adverts are targeted mostly towards children, marketing their playrooms, happy meals, birthday specials and new toys. They use fun characters such as Ronald McDonald and The Hamburglar. However since people started noticing how unhealthy their food actually is they’ve introduced new products such as their salads (however still atrociously unhealthy) and started to market to more mature viewers, promoting their new food in a more mature but still fun manner.
Adverts still try to capture that memorable catchphrase, for example McDonalds has “I’m lovin’ it”, Nike has “Just do it” and Xbox has “Jump in”. These catchphrases make the products and the companies themselves memorable, making us more familiar with them and products from them in the future.
Learning Outcome 3
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Nike
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Brief:
In accordance with similar Nike adverts, I've asked Ryan to produce a soundtrack similar to other styles of Nike advert soundtracks. I've given him tracks that I would like him to work along and produce a soundtrack to the likeness of. The soundtrack will have to follow the flow of the video itself, so as the shoes are put on during the advert, the soundtrack become more in-depth.
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300
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Brief:
With regards to official movie soundtrack (OST) I require to specific tracks “Fever Dream and Returns a king” in which to take up approxamelty 27-34 seconds with ratio split of 4:6 Returns a king to Fever dream. Opening footsteps during Returns a king will be recorded in studio conditions and must have and echo applied to create a heroic feel for maximum impact. Multiple sword clashes (variables to be determined upon commencement of filming) relating directly to the number of blade contact actions on screen all sound must be steel and metallic based despite actual stunt product composition. Furthermore I will require mixed male screams both applied to a second layer of the track all of which need to be of a non-diegetic nature. All dialogue from the Spartans after the cut from the OST MUST be diegetic. Master Chief (MC) voiceover to be pulled from the minimal dialogue pool from the official halo franchise trilogy and accredited along with the OST.During the shoe fitting sequence I need composed what can be best described as generic lift music the track must be repetitive and monotonous whilst being considering uplifting so it must be orchestrated in a major key
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Men In Clarks
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Brief:
Brief MIB Advert
With regards to the official Men In Black theme tune, I will consultate with Ed to produce
an appropriate soundtrack for my advert.
The advert will transition from the locker room, subtle and fairly quiet (apart from the
killing of the alien), moving to a more upbeat tune as the advert gets to a more
'happy' state. The soundtrack will be relatively similar to that of the official Men In Black
theme song, though with differences; all just in-keeping of the theme of the advert itself.
Storyboards:
Nike
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Brief:
In accordance with similar Nike adverts, I've asked Ryan to produce a soundtrack similar to other styles of Nike advert soundtracks. I've given him tracks that I would like him to work along and produce a soundtrack to the likeness of. The soundtrack will have to follow the flow of the video itself, so as the shoes are put on during the advert, the soundtrack become more in-depth.
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300
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Brief:
300 hundred advert
With regards to official movie soundtrack (OST) I require to specific tracks “Fever Dream and Returns a king” in which to take up approxamelty 27-34 seconds with ratio split of 4:6 Returns a king to Fever dream. Opening footsteps during Returns a king will be recorded in studio conditions and must have and echo applied to create a heroic feel for maximum impact. Multiple sword clashes (variables to be determined upon commencement of filming) relating directly to the number of blade contact actions on screen all sound must be steel and metallic based despite actual stunt product composition. Furthermore I will require mixed male screams both applied to a second layer of the track all of which need to be of a non-diegetic nature. All dialogue from the Spartans after the cut from the OST MUST be diegetic. Master Chief (MC) voiceover to be pulled from the minimal dialogue pool from the official halo franchise trilogy and accredited along with the OST.During the shoe fitting sequence I need composed what can be best described as generic lift music the track must be repetitive and monotonous whilst being considering uplifting so it must be orchestrated in a major key
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Men In Clarks
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Brief:
Brief MIB Advert
With regards to the official Men In Black theme tune, I will consultate with Ed to produce
an appropriate soundtrack for my advert.
The advert will transition from the locker room, subtle and fairly quiet (apart from the
killing of the alien), moving to a more upbeat tune as the advert gets to a more
'happy' state. The soundtrack will be relatively similar to that of the official Men In Black
theme song, though with differences; all just in-keeping of the theme of the advert itself.
Storyboards:
Location List:
List of Required Sounds:
* 'Flashy Thing' sound, recognisable sound from the Men In Black films. To be used at the end of my advert. Found here:
* Slapping noise, used for when Zac and I slap the 'alien'.
* The music itself having a 'droning' noise with a built up effect as the advert goes on; becoming more upbeat.
Risk Assessment:
Script:
Zac
Are you sure you want to do this?
Ryan
It's the only hope.
Ryan
You know the difference between you and me? I make this look good!
Zac
We are the best kept secret in the universe. We are your first, last, and only line of defence. We work in secret and we exist in shadow.
Ryan
And we wear nice shoes.
Zac
And we wear glasses.
Ryan
Indoors.
Zac
And at night.
Ryan
And when we flash people.
Learning Outcome 4
Nike Advert Audio Recordings Evidence:
These printscreens show my editing of the soundtrack I created for Zac in Cubase, they are made entirely of loops in Acid Xpress, then brought over to Cubase for more in-depth editing.
Nike Advert Soundtrack:
Men In Clarks Evaluation:
These printscreens show my editing of the soundtrack I created for Zac in Cubase, they are made entirely of loops in Acid Xpress, then brought over to Cubase for more in-depth editing.
Nike Advert Soundtrack:
Men In Clarks Evaluation:
My advert 'Men In Clarks' is a spoof of the Men In Black films, I've used it to play on the popular franchise's humour and style. Having an anti-realistic and stand alone narrative, I made the whole production flow with the elements of the Men In Black films.
In terms of style, my advert is humorous, parodic and dramatic, and this was confirmed from the feedback given by my audience.
The codes and conventions of my advert consist of stereotypical shots and iconography of the spoof. The shots stay close to the action, the elements within the advert that relate to Men In Black are prominent from the suits, the alien, dialogue and actions. However, the lighting within my advert could've been better at certain parts, particularly in the beginning; although I did try to use this to my advantage by increasing the exposure after my first showing - as to show the agents to be coming from the light. Similarly to this, my sound in the advert will need to be redone using an H2 ZOOM for the clearest and most responsive result; this is because at times the sounds, such as the locker shutting, spikes to high and hurts the ears, and with the dialogue, it is far too quiet and unclear on the recording. The imaging of the video itself is of decent quality but not fantastic quality, so in the editing process I have attempted to sharpen it with various effects. The only SFX used within my advert is the increase of exposure on lighting behind the agents.
Techniques used for my advert consist of the spoofing of the Men In Black films and putting the audience in a position as if the agents are talking directly to them.
The characteristics of the product sale within this advert, the USP, is the association with the big franchise of Men In Black, making the audience feel as though if they were to buy these shoes, they would feel like a secret agent themselves.
Within my advert I have chosen that some of the sound within the actual footage is too loud so I have resorted to editing them down with exponential fades, also the dialogue for the entire original footage was of awful quality so I went with my actor to a quiet room with a H2 ZOOM and re-recorded the dialogue then dubbed it over and synched it with the lip movement on screen in the editing process.
The lighting within my advert at some parts isn’t as perfect as I would of originally hoped for so in the editing process I went into video effects and added more exposure onto some parts, then changed the contrast on other clips, altering each of these key parts allowed me to give a better visual representation of each shot and it’s contents.
The editing within my advert for a ‘snappy’ sensation to viewers has been done as effectively as I can do it with my taken footage, I have used other elements such as lighting and sound to give it a more responsive feel and look the end product.
Wednesday, 27 June 2012
Tuesday, 1 May 2012
Friday, 23 March 2012
Advert Analysis
http://www.youtube.com/watch?v=XQcVllWpwGs
1. The EvianBabies advert has an unrealistic form for the narrative as it is pretty much impossible for a group of babies to actually do breakdancing in rollerskates. The style of the advert is intended to be humourous and memorable. Typical codes and conventions of this film are the camera angles are mostly low angle and tracking shots, following the babies as they skate and it gives us close ups of their happy and cool facial expressions. The lighting is all bright and the colours focused on are white which suggests purity. SFX (computer graphics) generated in the advert is of a large proportion, the babies themselves are greenscreened into the advert, using SFX to give them the ability to dance and skate. The babies are the centre of the advert, we are positioned to focus on their facial reactions and what they are doing. The things they are doing are related with fun, excitement and joy, making the product itself, the water, seem more desireable as the babies drink Evian water and then dance and skate. The USP of Evian water shown in the advert is that it has the potential to make you happier and more lively, as is represented in the babies dancing after drinking some. No regulations or authority logos such as OFCOM are shown in the advert itself.
2. Reebok Classics Presents: Reethym of Lite featuring Swizz Beatz (:60)
http://www.youtube.com/watch?v=8mFY9O7tumQ
Form:Anti Realist narrative,Animation
Style:Dramatic
Codes and conventions:Mid shots,Wide angles,Close ups,Neon lighting,Strobes,Vibrant flashes.
Computer Graphics:Shattering glass box,Teleporting
Techniques:celebrity endorsement.
Charecteristics of products or services:Brand identity
Regulation:
Voice over:
Dubbing :
Jingles :
Music tracks: International Party "Siwzz Beats"
Special sound FX:
3. Foot locker Nike Air Max 90 Advert "I am The Rules"
http://www.youtube.com/watch?v=8JYDZagslHc&feature=fvst
Form:Anti Realist
Style:Dramatic
Codes and conventions:Neon,Flasing,Rapid edits,Royalty free music.
Computer Graphics:Animation
Techniques:Self perception,social position
Charecteristics of products or services:Brand identity
Regulation:
Voice over:
Dubbing:
Jingles:
Music tracks:"Peter Fox"
Special sound FX: Rushes of air, Timpani Drum pound.
4. Move to the beat of London 2012 commercial - 2 minutes
http://www.youtube.com/watch?v=lYcsbNtlbvg
From:Realist narrative
Style:Dramatic
Codes and convetions:Artifical lighting
Computer Graphics:Fireworks,LED Screen.
Techniques:Celebrity endorsement, Hidden and Overt advert
Charecteristics of products or services:Brand idenity,unique selling proposition.
Regulation:
Voice over:"Move to the Beat"
Dubbing:
Jingles:Coca Cola
Music tracks:Mark Ronson,Katy B
Special sound FX:Athletes.
Task 4
The effect of advertisement on society is that we as the consumers are in 'need' of all these new fancy products. We need the latest fashion, we need to drink the latest energy drink and we need the latest gadgets.
These are the impacts that we are given as we listen/watch adverts, they attempt to tempt us into buying their products. If it’s a new hair product, they’ll boast how ‘alive’ your hair will look and feel, and that everyone will be in awe of your hair. Advertising using techniques to seduce you, humour you, befriend you and impress you all to achieve your desire of that particular product.
Adverts will always attempt to convince you that the latest version of this product or newest product is better than those previous to it, for example a Nikon advert may say that their newest camera is far better than any of the ones before it, that it has better quality and more features, telling you that you can’t take amazing photos without it.
Adverts will often try to create a memorable feature within the advert, something that will make you want to tell people about it – “have you seen that advert for the chocolate bar?”, word of mouth is a powerful way for adverts to market. A very popular advert would be the Phil Collins ‘Gorilla Drummer’ Cadburys advert, literally a gorilla on the drums. Being unique and humorous it makes audiences remember the advert and want to share it with other people.
Adverts can also make the viewer want to feel sympathetic or guilty, such as causes asking for donations like the RSPCA, they show abandoned animals looking sad and alone, saying that situations like this will continue to happen if we do not donate a small amount every so often (usually per month), and then continue to show happy lives that animals lead in care of the RSPCA.
Fast food adverts such as McDonalds adverts are targeted mostly towards children, marketing their playrooms, happy meals, birthday specials and new toys. They use fun characters such as Ronald McDonald and The Hamburglar. However since people started noticing how unhealthy their food actually is they’ve introduced new products such as their salads (however still atrociously unhealthy) and started to market to more mature viewers, promoting their new food in a more mature but still fun manner.
Adverts still try to capture that memorable catchphrase, for example McDonalds has “I’m lovin’ it”, Nike has “Just do it” and Xbox has “Jump in”. These catchphrases make the products and the companies themselves memorable, making us more familiar with them and products from them in the future.
1. The EvianBabies advert has an unrealistic form for the narrative as it is pretty much impossible for a group of babies to actually do breakdancing in rollerskates. The style of the advert is intended to be humourous and memorable. Typical codes and conventions of this film are the camera angles are mostly low angle and tracking shots, following the babies as they skate and it gives us close ups of their happy and cool facial expressions. The lighting is all bright and the colours focused on are white which suggests purity. SFX (computer graphics) generated in the advert is of a large proportion, the babies themselves are greenscreened into the advert, using SFX to give them the ability to dance and skate. The babies are the centre of the advert, we are positioned to focus on their facial reactions and what they are doing. The things they are doing are related with fun, excitement and joy, making the product itself, the water, seem more desireable as the babies drink Evian water and then dance and skate. The USP of Evian water shown in the advert is that it has the potential to make you happier and more lively, as is represented in the babies dancing after drinking some. No regulations or authority logos such as OFCOM are shown in the advert itself.
2. Reebok Classics Presents: Reethym of Lite featuring Swizz Beatz (:60)
http://www.youtube.com/watch?v=8mFY9O7tumQ
Form:Anti Realist narrative,Animation
Style:Dramatic
Codes and conventions:Mid shots,Wide angles,Close ups,Neon lighting,Strobes,Vibrant flashes.
Computer Graphics:Shattering glass box,Teleporting
Techniques:celebrity endorsement.
Charecteristics of products or services:Brand identity
Regulation:
Voice over:
Dubbing :
Jingles :
Music tracks: International Party "Siwzz Beats"
Special sound FX:
3. Foot locker Nike Air Max 90 Advert "I am The Rules"
http://www.youtube.com/watch?v=8JYDZagslHc&feature=fvst
Form:Anti Realist
Style:Dramatic
Codes and conventions:Neon,Flasing,Rapid edits,Royalty free music.
Computer Graphics:Animation
Techniques:Self perception,social position
Charecteristics of products or services:Brand identity
Regulation:
Voice over:
Dubbing:
Jingles:
Music tracks:"Peter Fox"
Special sound FX: Rushes of air, Timpani Drum pound.
4. Move to the beat of London 2012 commercial - 2 minutes
http://www.youtube.com/watch?v=lYcsbNtlbvg
From:Realist narrative
Style:Dramatic
Codes and convetions:Artifical lighting
Computer Graphics:Fireworks,LED Screen.
Techniques:Celebrity endorsement, Hidden and Overt advert
Charecteristics of products or services:Brand idenity,unique selling proposition.
Regulation:
Voice over:"Move to the Beat"
Dubbing:
Jingles:Coca Cola
Music tracks:Mark Ronson,Katy B
Special sound FX:Athletes.
Task 4
The effect of advertisement on society is that we as the consumers are in 'need' of all these new fancy products. We need the latest fashion, we need to drink the latest energy drink and we need the latest gadgets.
These are the impacts that we are given as we listen/watch adverts, they attempt to tempt us into buying their products. If it’s a new hair product, they’ll boast how ‘alive’ your hair will look and feel, and that everyone will be in awe of your hair. Advertising using techniques to seduce you, humour you, befriend you and impress you all to achieve your desire of that particular product.
Adverts will always attempt to convince you that the latest version of this product or newest product is better than those previous to it, for example a Nikon advert may say that their newest camera is far better than any of the ones before it, that it has better quality and more features, telling you that you can’t take amazing photos without it.
Adverts will often try to create a memorable feature within the advert, something that will make you want to tell people about it – “have you seen that advert for the chocolate bar?”, word of mouth is a powerful way for adverts to market. A very popular advert would be the Phil Collins ‘Gorilla Drummer’ Cadburys advert, literally a gorilla on the drums. Being unique and humorous it makes audiences remember the advert and want to share it with other people.
Adverts can also make the viewer want to feel sympathetic or guilty, such as causes asking for donations like the RSPCA, they show abandoned animals looking sad and alone, saying that situations like this will continue to happen if we do not donate a small amount every so often (usually per month), and then continue to show happy lives that animals lead in care of the RSPCA.
Fast food adverts such as McDonalds adverts are targeted mostly towards children, marketing their playrooms, happy meals, birthday specials and new toys. They use fun characters such as Ronald McDonald and The Hamburglar. However since people started noticing how unhealthy their food actually is they’ve introduced new products such as their salads (however still atrociously unhealthy) and started to market to more mature viewers, promoting their new food in a more mature but still fun manner.
Adverts still try to capture that memorable catchphrase, for example McDonalds has “I’m lovin’ it”, Nike has “Just do it” and Xbox has “Jump in”. These catchphrases make the products and the companies themselves memorable, making us more familiar with them and products from them in the future.
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