Learning Outcome 2

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Unit 30 Advertisement

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Men In Clarks Dialogue Recordings:

The dialogue on the original video recording was too quiet and the quality wasn't great, so Zac and I went to a small room with an H2 ZOOM handy recorder and recorded the dialogue in order for me to dub it over in editing and lip-sync it with the video.

Synching the dialogue to the video:

Final Advert for Zac:

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Swiftcover

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Analysis of the original advert's audio:

Synching the dialogue dubbed over:

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Pink Panther

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Analyising the video's action, writing down the timing, the action itself and the music/effect I dubbed over.



Getting the time codes for the Pink Panther advert:

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Previous Advert Analysis

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http://www.youtube.com/watch?v=XQcVllWpwGs 1. The EvianBabies advert has an unrealistic form for the narrative as it is pretty much impossible for a group of babies to actually do breakdancing in rollerskates. The style of the advert is intended to be humourous and memorable. Typical codes and conventions of this film are the camera angles are mostly low angle and tracking shots, following the babies as they skate and it gives us close ups of their happy and cool facial expressions. The lighting is all bright and the colours focused on are white which suggests purity. SFX (computer graphics) generated in the advert is of a large proportion, the babies themselves are greenscreened into the advert, using SFX to give them the ability to dance and skate. The babies are the centre of the advert, we are positioned to focus on their facial reactions and what they are doing. The things they are doing are related with fun, excitement and joy, making the product itself, the water, seem more desireable as the babies drink Evian water and then dance and skate. The USP of Evian water shown in the advert is that it has the potential to make you happier and more lively, as is represented in the babies dancing after drinking some. No regulations or authority logos such as OFCOM are shown in the advert itself. 2. Reebok Classics Presents: Reethym of Lite featuring Swizz Beatz (:60) http://www.youtube.com/watch?v=8mFY9O7tumQ Form:Anti Realist narrative,Animation Style:Dramatic Codes and conventions:Mid shots,Wide angles,Close ups,Neon lighting,Strobes,Vibrant flashes. Computer Graphics:Shattering glass box,Teleporting Techniques:celebrity endorsement. Charecteristics of products or services:Brand identity Regulation: Voice over: Dubbing : Jingles : Music tracks: International Party "Siwzz Beats" Special sound FX: 3. Foot locker Nike Air Max 90 Advert "I am The Rules" http://www.youtube.com/watch?v=8JYDZagslHc&feature=fvst Form:Anti Realist Style:Dramatic Codes and conventions:Neon,Flasing,Rapid edits,Royalty free music. Computer Graphics:Animation Techniques:Self perception,social position Charecteristics of products or services:Brand identity Regulation: Voice over: Dubbing: Jingles: Music tracks:"Peter Fox" Special sound FX: Rushes of air, Timpani Drum pound. 4. Move to the beat of London 2012 commercial - 2 minutes http://www.youtube.com/watch?v=lYcsbNtlbvg From:Realist narrative
Style:Dramatic
Codes and convetions:Artifical lighting
Computer Graphics:Fireworks,LED Screen.
Techniques:Celebrity endorsement, Hidden and Overt advert
Charecteristics of products or services:Brand idenity,unique selling proposition.
Regulation:
Voice over:"Move to the Beat"
Dubbing:
Jingles:Coca Cola
Music tracks:Mark Ronson,Katy B
Special sound FX:Athletes.
Task 4
The effect of advertisement on society is that we as the consumers are in 'need' of all these new fancy products. We need the latest fashion, we need to drink the latest energy drink and we need the latest gadgets.
These are the impacts that we are given as we listen/watch adverts, they attempt to tempt us into buying their products. If it’s a new hair product, they’ll boast how ‘alive’ your hair will look and feel, and that everyone will be in awe of your hair.  Advertising using techniques to seduce you, humour you, befriend you and impress you all to achieve your desire of that particular product.
Adverts will always attempt to convince you that the latest version of this product or newest product is better than those previous to it, for example a Nikon advert may say that their newest camera is far better than any of the ones before it, that it has better quality and more features, telling you that you can’t take amazing photos without it.
Adverts will often try to create a memorable feature within the advert, something that will make you want to tell people about it – “have you seen that advert for the chocolate bar?”, word of mouth is a powerful way for adverts to market. A very popular advert would be the Phil Collins ‘Gorilla Drummer’ Cadburys advert, literally a gorilla on the drums. Being unique and humorous it makes audiences remember the advert and want to share it with other people.
Adverts can also make the viewer want to feel sympathetic or guilty, such as causes asking for donations like the RSPCA, they show abandoned animals looking sad and alone, saying that situations like this will continue to happen if we do not donate a small amount every so often (usually per month), and then continue to show happy lives that animals lead in care of the RSPCA.
Fast food adverts such as McDonalds adverts are targeted mostly towards children, marketing their playrooms, happy meals, birthday specials and new toys. They use fun characters such as Ronald McDonald and The Hamburglar. However since people started noticing how unhealthy their food actually is they’ve introduced new products such as their salads (however still atrociously unhealthy) and started to market to more mature viewers, promoting their new food in a more mature but still fun manner.
Adverts still try to capture that memorable catchphrase, for example McDonalds has “I’m lovin’ it”, Nike has “Just do it” and Xbox has “Jump in”. These catchphrases make the products and the companies themselves memorable, making us more familiar with them and products from them in the future.