These printscreens show my editing of the soundtrack I created for Zac in Cubase, they are made entirely of loops in Acid Xpress, then brought over to Cubase for more in-depth editing.
Nike Advert Soundtrack:
Men In Clarks Evaluation:
My advert 'Men In Clarks' is a spoof of the Men In Black films, I've used it to play on the popular franchise's humour and style. Having an anti-realistic and stand alone narrative, I made the whole production flow with the elements of the Men In Black films.
In terms of style, my advert is humorous, parodic and dramatic, and this was confirmed from the feedback given by my audience.
The codes and conventions of my advert consist of stereotypical shots and iconography of the spoof. The shots stay close to the action, the elements within the advert that relate to Men In Black are prominent from the suits, the alien, dialogue and actions. However, the lighting within my advert could've been better at certain parts, particularly in the beginning; although I did try to use this to my advantage by increasing the exposure after my first showing - as to show the agents to be coming from the light. Similarly to this, my sound in the advert will need to be redone using an H2 ZOOM for the clearest and most responsive result; this is because at times the sounds, such as the locker shutting, spikes to high and hurts the ears, and with the dialogue, it is far too quiet and unclear on the recording. The imaging of the video itself is of decent quality but not fantastic quality, so in the editing process I have attempted to sharpen it with various effects. The only SFX used within my advert is the increase of exposure on lighting behind the agents.
Techniques used for my advert consist of the spoofing of the Men In Black films and putting the audience in a position as if the agents are talking directly to them.
The characteristics of the product sale within this advert, the USP, is the association with the big franchise of Men In Black, making the audience feel as though if they were to buy these shoes, they would feel like a secret agent themselves.
Within my advert I have chosen that some of the sound within the actual footage is too loud so I have resorted to editing them down with exponential fades, also the dialogue for the entire original footage was of awful quality so I went with my actor to a quiet room with a H2 ZOOM and re-recorded the dialogue then dubbed it over and synched it with the lip movement on screen in the editing process.
The lighting within my advert at some parts isn’t as perfect as I would of originally hoped for so in the editing process I went into video effects and added more exposure onto some parts, then changed the contrast on other clips, altering each of these key parts allowed me to give a better visual representation of each shot and it’s contents.
The editing within my advert for a ‘snappy’ sensation to viewers has been done as effectively as I can do it with my taken footage, I have used other elements such as lighting and sound to give it a more responsive feel and look the end product.
No comments:
Post a Comment